Insights

Practical know-how on TikTok marketing, TikTok Shop operations, and creator marketing, from the perspective of teams in the field.

Know-how2026.06.20

Finding products that sell on TikTok: a 4-step hit-product testing process

Local market understanding, creator selection, creative validation, and ad amplification. The 4-stage testing process we use to find hit products on TikTok.

Operating model2026.06.05

Short-video × live synergy: an operating model that maximizes conversion

Are your short videos and livestreams run separately? We explain the thinking behind short-video × live synergy — a design that delivered +100% conversion efficiency and +200% e-commerce sales in one project.

Market entry2026.05.20

TikTok Shop in Japan: a readiness checklist for brands before entering

The wave of interest commerce has reached Japan. Here are the pre-entry checkpoints to work through, across three areas: strategy, team, and logistics.